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拼多多自然流量的底层逻辑_我的网站

一 |     Europe’s leading hotelier Accor - a French international hospitality business with billions in revenue and more than 5,100 hotels - is now beginning “trials” to hire people with no experience in the hotel industry, the company’s chief executive Sebastien Bazin said, as it struggles to fill at least 35,000 vacancies.,“We tried in Lyon and Bordeaux 10 days ago and this weekend we're having people interviewed with no CV, no previous job experience and they are hired within 24 hours," Bazin said.,Since underpaid workers left the company, Accor is now filling those positions with those who are desperate for work such as students and/or expats.,Those who are practically hired on the spot by the multi-billion dollar company are trained in only six hours and are forced to learn on the job. The company will also limit their contact with customers as they struggle with staffing.,"It's students, people coming from North Africa," Bazin said, "and basically closing restaurants for lunch or [opening them] only five days a week. There's no other solution.",Some hoteliers will have to increase pay to find the help they need this tourist season. Spain’s tourism sector supported 13.5 percent of their workforce in 2018 - before the pandemic - and accounted for 11.8 percent of their gross domestic product in 2017. But Spain’s catering industry is at present short some 200,000 workers, and Portugal is fighting to increase staff at their hotels to keep pace with increasing demand.,"Many employees have decided to move to other sectors, so we are starting an industry from scratch and we have to fight for talent," said Gabriel Escarrer, chief executive of Spanish hotel group Melia which, along with other hospitality businesses, is reportedly offering higher wages than previously, health insurance, and free accommodation - though that last perk could be more a reflection of the shortage of housing near resorts.,However, hoteliers such as Hotel Mundial - located in Lisbon, Portugal - are facing the far from ideal decision of cutting services if they can’t find staff, and those who employ students will have to juggle rotas to accommodate their schedules.,“During the week we can't open because we have no hands - they are studying,” said Jose Carlos, who owns a bar in Madrid called Tabanco de Jerez.,Spain's hospitality industry is now paying 60 percent more than it did last year, on average, in an attempt to lure workers back to the force - however, those working in the tourism industry are still among the lowest-paid workers.,"Half of it is we've been blind, we've been not paying attention to a lot of people and probably underpaying some people for too long as well," said Bazin, who is worried his company won’t have enough staff when the summer rush, which is the height of the tourist season - arrives. "So it's a wake-up call.",One of the best documented reasons for people leaving their job during 'The Great Resignation' was because they were being paid too little. Another reason was the lack of professional advancement within the industry.,Other reasons people quit in 2021 included: feeling disrespected, lack of flexibility in scheduling, and a lack of benefits such as healthcare and paid holiday, according to a Pew Research Center survey. That same survey found that those who quit their job were able to find new places of employment that offered them better pay and more opportunities.。    

　    阿里云优惠券 先领券再下单        咱们做拼多多的应该都想要自然流量吧，自然流量是啥呢？就是自然单。而自然单又是啥呢？就是不开直通车就能带来的订单。要说自然流量的好处，那可是多多的，首先不用花广告费，利润高。

二 | 其次不用花广告费，好算账。再次，不用花广告费，操作简单。    看到没，单一条不花广告费就有了这么多好处，你说做拼多多的谁不喜欢自然流。那么问题来了，如何获得自然流量呢？    这可是一个世纪难题，我将运用我的毕生所学，通过此篇文章为大家拨开层层迷雾，带大家探索拼多多自然流量背后的秘密，请大家锁定《探索解密PDD》科幻频道，让我们一起展开想象的翅膀，来体验一下幻想中的自然流量。    咳咳，言归正传。之所以说拼多多自然流量是科幻，是相对而言的，因为对某些商家而言，自然流量这辈子都是只闻其声未见其面。就像我最开始做拼多多时，做的是代理商资源，别说自然流量了，玩强付费都不一定有单，那个时候自然流量对我来说就是科幻片。    但现在不一样了，咱开始做拼多多店铺代运营了，代运营意味着啥，意味着有多样的资源可以做。

三 | 比如源头厂家的资源，咱就接过不少，然后就发现，原来自然流量并不是科幻片，而是纪录片，真实存在的。    01    自然流量的两个条件    大家知道玩自然流量的两个条件吗？就是低价延伸出来的高点击率+高转化率。有的人可能会问了，我也有全网最低价的品，咋就没有自然流量呢？因为玩自然流也要考验大家做链接能力的。    不是说我有全网低价品了，挂个白底图当主图就能爆的。有好的资源，必须搭配好的主图，也就是点击率10%以上的主图，加上10%以上的转化率才算迈过自然流量的门槛。

四 |     那么高点击率的主图怎么来呢？借鉴嘛，机会商品一大把，搜行业关键词，榜单链接的主图一大把，自己不会做，还不会借鉴嘛。我做代运营接的店铺，很多链接都是在机会商品发布的，咱们成本有优势，随便发布链接加上开车，效果杠杠的。

五 |     但是只有好主图就可以获得高点击率了吗？没那么简单，玩自然流的必须要做低外露价，懂的都懂。我做过测试，主卖SKU都是6块钱4个的，一个做了0.75的外露价，一个做的3.78的外露价，两个链接的曝光和点击差的不是一星半点。想玩自然流，低外露价必做。    另外高转化率考验的是SKU的布局，不知道咋布局，看榜单链接就知道了。还有基础这块，咱们玩这种有优势价格的品，是不需要做基础的，只要价格能打，就会有单，什么销量和评价，咱都不干预。    就是上架后，直接限额开车，憋自然单，后面单量起来一看，哎呀，怎么有上百条真实评价了。合理的SKU布局+真实的评论，形成良性的正向循环，低价+高质+评论的累计，后面单量就会越来越多。    02    自然流量的底层逻辑    上面讲的自然流量的两个条件，很多人都知道。接下来咱就讲点大家不知道的，也是本文的核心：拼多多自然流量的底层逻辑，也就是为什么有的品有自然流量，有的品没有？首先我们要知道，平台的自然流量占比是处于动态波动之中。

六 |     比如平台以拉新为主了，那么自然流量占比就会提升20~30%。如果平台以利润为目标，就会压缩自然流量占比，可能压到10%以内，其余流量都拨给玩强付费的。    由此，大家也能看出，自然流量肯定是给有优势资源的头部商家的。也就是，你没有资源优势，就直接断了玩自然流量的念想吧。    那为什么都是有价格优势的不同品，有的有自然流，有的没有自然流。核心就一个词：价格认知。咱们生活在这个世上得有几十年了吧，一个商品它的市场价格，咱们多多少少都是有一定的认知吧。比如一部手机的价格是千元，一台汽车的价格是几十万，一副耳机的价格几十上百块。什么品什么市场价，大家都知道吧？    自然流量就是根据这个来的，咱们做的低价品能不能有自然单，就是看买家对你这个品有没有价格认知。我举个例子，我接的某防晒霜清货的品，是市场大牌，正常市场价格50块钱左右，我们清货挂的价格是19块钱，上架限额开车玩自然流，直接卖爆了，库存一周清零。    后来复盘得出的结论，这个品在买家认知里市场价就是50块钱左右，官方偶尔做个活动发个券，到手价最低也有40多，咱们上来19块钱开搞，买家一看，这不是打五折嘛，买它。    要说我们这个防晒霜19块钱一支在拼多多同类商品里面，价格不算很有优势，别人9.9两支的都有，为啥咱能有自然单？就是因为实际价格与买家认知价格相差很大，买家知道咱这的卖价很划算，就会下单，转化率特别高，结果就有了自然单。    反观我做代运营接的另外一个香水的品，价格降到2.8一瓶别说自然单，连曝光都没有的。为啥呢？因为这个是白牌，买家对这个品的价格没有一丁点的认知，地摊上1块钱1瓶的香水也不是没有，为啥要花2.8买这个没听过的香水，说不准就是地摊货挂高价来卖的。这种认牌子的品，没有牌子再低的价格也不会有自然单。    相反对于那种标品，水果、花茶之类的，买家对这种东西也是有价格认知的，一斤桃子6块钱，一斤苹果5块钱，大家拼多多上卖的价格如果比这低很多，这样说吧，前期直通车限额亏个四五百，就能憋出自然单，这种买家有价格认知且你卖价很低的品就能憋出自然单。其他品，只能憋出个屁。    03    最后    大家做拼多多，有没有自然流量100%是看品，50%是看操作手法，品不合适，就别想自然流量了，有了合适的品，大家用网上学到的九九八十一式无限憋自然流大法，就可以玩出自然单了。

七 |     另外，自然流量一定是开直通车限额憋出来的，不开车，上架就想有单的日子，已经一去不复返咯。    作者：老虎讲运营，运营书籍《全栈运营高手》作者；电商知识星球《虎虎生威电商圈子》主理人；电商运营推广大牛，千万流水项目操盘手，多平台专栏作家，专注产品运营与推广，擅长品牌打造和爆款制造，号称运营界扛把子。

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